Those who teach compliance topics know that learner engagement always stems from the real-life examples shared with the class.
Good trainers are typically good storytellers who can bring a particular case or workplace situation to life and hold learners’ attention.
When the class is live, oral storytelling works because the trainer communicates with his or her facial expressions, her gestures and other body movements . . . In addition to the words she uses.
Yet, when the oral storytelling is transferred to an eLearning medium, it doesn’t work as well because the communication of facial expressions, gestures and other bodily movements is stripped away and what is left is about 40% to 50% of the original communication. It’s like driving a car with half an engine.
Certainly, utilizing pictures and voiceover helps address the issue and gives learners something to view and/or hear. But, as Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) said in a 2012 TED talk, people give rapt attention to stories they care about and they care when the “story” captures a truth and resonates emotionally with their life experience. (See http://www.ted.com/talks/andrew_stanton_the_clues_to_a_great_story.html) It’s pretty difficult to emotionally engage an audience with stock photos and voiceover . . . Particularly when that audience is accustomed to viewing videos at the click of the mouse.