In today’s workplace, managing teams’ personal and organizational goals is not an easy task. Too often employees are promoted into management positions with little training or guidance. Some managers thrive when thrown into the mix like this, some tread water, and others flounder badly.
Many managers don’t realize it's their job to coach, give feedback, and actually manage their employees performance; instead they give feedback once a year at evaluation time. If they are critical then the employee may be unpleasantly surprised, if they water down criticism then the employee may not improve. Performance management should be carried out on a regular, consistent basis.