Politics: Pause Before You Post
Staying Professional on Social
For most folks, social media is a space to share life events, keep up with friends, and stay informed about current events. It can also be a platform to share political opinions and engage in social discourse. Sometimes passion takes precedence and personal opinions can get people into hot water. With that in mind, it's important to remind your employees that they are representatives of your organization - and that the views they share on their social channels can impact their colleagues, your customers and your organization’s reputation.
This microlesson is intended to inform employees that their social media posts can have real consequences. It explains what it means to be a brand ambassador, and offers insights into how social media can negatively impact your business. Teach employees how to recognize when they are letting emotions take the reins and avoid social snafus.
- Employees are representatives of their organization
- Posting inflammatory political opinions on social media may have consequences
- How and why to pause before posting