We believe that a healthy workplace culture is the foundation of company performance and employee success. Over the past decade, Emtrain has taken a different path than other companies in our space – instead of offering companies the minimum they need to meet legal requirements, we’ve developed innovative approaches to changing the behaviors that define workplace culture.
Janine started her career as an employment lawyer, representing tech companies in San Francisco. She grew frustrated at the limitations of the legal system to solve problems because of the litigation avoidance trap, meaning the focus on defending potential claims actually causes more conflict and claims. She saw companies’ controlling, opaque approach towards employees make them upset and angry, and saw that anger turn into enterprise risk.
Janine started conducting live training to inform and educate employees and proactively prevent problems. She got the idea for providing online information and guidance on workplace topics after conducting a training workshop for Google managers. Google co-founder Larry Page became irate when finding all the Googlers down for the count for a compliance workshop. Janine knew there was a better way, and her work on creating Emtrain began.
While the idea for Emtrain was born years before, Janine and co-founder Nick Buskirk were finally able to give up their day jobs and become Emtrain employees in 2006.
As HR professionals and culture keepers, we know it’s all about the team. A good team can build something truly incredible together . . . or not. And it’s not only the unique attributes of each team member—it’s what they create together that shows their synergy and power.
As a women-led, bootstrapped business, it’s been a journey to recruit an amazing team and we now have one! Here are just a few of Emtrain’s leaders. Each of them brings a unique skill set and talent to create our solutions. And each person has a unique reason to be passionate about workplace culture, with their own story to share.
Each person listed here has helped build organizations valued at hundreds of millions or billions of dollars. They are creators. And they’re advising Emtrain because, like us, they see a need in the market for cloud-based guidance and analytics on workplace culture issues that will move us all forward and make the workplace a better experience for everyone.