Janine started her career as an employment lawyer, representing tech companies in San Francisco. She grew frustrated at the limitations of the legal system to solve problems because of the litigation avoidance trap, meaning the focus on defending potential claims actually causes more conflict and claims. She saw companies’ controlling, opaque approach towards employees make them upset and angry, and saw that anger turn into enterprise risk.
Janine started conducting live training to inform and educate employees and proactively prevent problems. She got the idea for providing online information and guidance on workplace topics after conducting a training workshop for Google managers. Google co-founder Larry Page became irate when finding all the Googlers down for the count for a compliance workshop. Janine knew there was a better way, and her work on creating Emtrain began.
While the idea for Emtrain was born years before, Janine and co-founder Nick Buskirk were finally able to give up their day jobs and become Emtrain employees in 2006.